
Walk into any high school or college classroom in your area, and chances are you will see many of the students wearing some item of clothing from Abercrombie & Fitch, be it a pair of jeans, a t-shirt with an off-the-wall slogan, or a baseball cap with a perfectly bent bill. The A&F logo is seemingly everywhere these days and is one of the hottest clothing brands among teenagers and twenty-somethings in America. In fact, Abercrombie & Fitch Co. expects to generate more than $2.5 billion in sales this year at its more than 356 stores across the country. That’s not bad for a company that started out as a sporting goods store in New York over 100 years ago.

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